Have you ever worked in a consumer goods company? Then you know what a line extension is.
For Honda, a line extension is taking their ever-popular Civic, and coming out with a Civic hybrid.
For Ben & Jerry’s, it’s adding Mud Pie (“Chocolate & Coffee Liqueur Ice Creams Swirled Together with a Chocolate Cookie Swirl”) to their lineup of outrageous flavors.
For me, it’s creating a new pizza.
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Recipe: BLT Pizza
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